From Idea to Product: The Nature's Throne Story
At Nature's Throne, we are dedicated to Elevating Outdoor Comfort in more ways than one. Today, I'm here to share our journey – how a simple idea transformed into a physical product for the world to experience!
The Start of Something New
It all began as a modest idea during an entrepreneurship project at North Carolina State University. Little did we know that this seed of an idea would grow into something far beyond our initial vision. At the time, we had no grand plans to start our own camping gear and outdoor recreation business, but then everything changed.
The Unexpected Opportunity
Nature's Throne was presented with an opportunity that would set it's course in an entirely new direction. In 2023, Nature's Throne became one of the lucky five companies selected to participate in the Andrews Launch Accelerator. This accelerator program offered not only a generous $8000 grant but also invaluable mentorship and the resources needed to kickstart our business.
Customer Discovery and Validation
Armed with determination and a vision to revolutionize outdoor comfort, we began conducting hundreds of customer discovery interviews to get feedback from our target audience. We did this by spending hours in front of major outdoor retailers, such as DICK's Sporting Goods, REI, and Academy Sports and asked people their thoughts about our new product.
To our surprise and delight, our 2-in-1 camping chair that doubles as a portable toilet was a hit. People were not only interested but excited about our product. They were asking where they could purchase it, and it was this real-world validation that fueled our passion even further.
From Idea to Product
In just a span of four months, Nature's Throne transformed from a mere idea into an actual product with paying customers. It was like a rocket launch – full of excitement, unexpected turns, and incredible support from people who shared our enthusiasm.
In the coming months, we have ambitious plans to launch a Kickstarter Campaign that will take us one step closer to making Nature's Throne a reality for outdoor enthusiasts worldwide. The much-anticipated release of our 2-in-1 camping chair is expected by the end of this year, marking the next milestone in our journey.
Nature's Throne isn't just a product; it's a solution to one of the most common problems faced by outdoor enthusiasts-not having a convenient place to use the restroom. Join us on this incredible journey, and just remember, "When Nature Calls We've Got You Covered!"
Here's to the next chapter of the Nature's Throne story!